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Where confident hair professionals, deliver sophisticated colour and styling, inspired by directional catwalk trends.

Schwarzkopf Professional Photographic Collection of the Year 2013 FINALIST // Australian Hair Fashion Awards QLD Hairdresser of the Year 2010 WINNER // Australian Hair Fashion Awards Men’s Hairdresser of the Year 2010 FINALIST // Schwarzkopf Professional Colour Salon of the Year 2010 WINNER


Service List

At Fruition we encourage you to find you unique style, using passion and skill to deliver directional cut and colour services that define and highlight your individual beauty. 

Service menu: Cutting & Styling // Colouring

Project Feel Good

In 2010 Craig Smith developed a social responsibility arm to the Fruition brand called ‘Project Feel Good’. 
In 2013 this initiative has culminated into a lifelong commitment to the inspiring people of Vietnam.

Watch us online!  

At Fruition we love to create beautiful things... whether in the salon or backstage at Fashion Week, shooting our latest photographic collection or presenting the latest trends on the world stage. Watch our latest videos, documenting what we've been up to, here! 

Welcome to Fruition Hair

Take a walk through our home at Fruition Hair, Wilston! 

 Just 3 kilometres North of the CBD, Fruition Wilston boasts a substantial 115sqm of slick interior, fifteen styling stations and a four-seater basin area to adequately host their award winning team of 18 stylists.

Having rapidly developed into a real lifestyle hub for urban dwellers, where modern architecture and 18th century workers cottages fuse to create a heritage meets hip aesthetic, Wilston Village provides a quintessential hair fashion destination for clients looking for hair that turns heads, in an environment that induces absolute relaxation.  

London Calling!

Alter Ego Italy celebrated 25yrs with one mega party at The Ministry of Sound Club!

...and Fruition Hair's Craig Smith, the brand's Global Ambassador, and Executive Stylist, Julia Dunleavy, made the journey from Brisbane to attend the event at the iconic club in central London. 

With the event playing host to more than 300 of Alter Ego’s clients from around the world, Craig took to the stage to present his A/W 2014 collection, ArtHair, which features four key trends - Punk Prophetic, Sport Luxe Redux, 50s Glamour & Satorical Seventies – and his most recent hair collection, Kyoto.